Young Designer: A Case Study

Jordan Prileszky
Jordan Prileszky

Jordan Prileszky is a young Carmarthen-based designer who is in his second year of studying BA (hons) Fashion at Carmarthen School of Art. Jordan recently launched his own online street-wear company Deathcru, which he has been pursuing alongside his studies since September. Since launching his brand online he has quickly gained traction, gaining almost 900 followers on Instagram, and has been receiving an average of one to two orders per week – amazing progress for so early on in his career.

Jordan said: “I came up with an initial design whilst studying fashion at Jobs Well and was really happy with it, and seeing as it was always my aim to design street-wear, I thought that I’d launch my own company. While the content of my course and study of high fashion definitely informs my designs, I am ultimately more interested in designing everyday street-wear. My aim in the next couple of years is to branch into creating sweatshirts and jackets, in addition to the t-shirts and hats I’m selling online now”.

Jamie Lousie Hawkins, the programme director of the fashion course, commented: “It’s great that Jordan has been entrepreneurial whilst studying for his degree putting him in great stead for his future career direction. Fashion is a competitive industry and it’s amazing that he is starting his business now and finding his own niche in the global market.”

Jordan likes to engage customers and admirers of the brand through his Instagram page @deathcruclothing. He keeps his followers in the loop and creates a lot of hype by posting design ideas and asking for feedback, in addition to reposting photos of customers wearing and promoting the Deathcru brand. He also engages and promotes his brand by creating online competitions. He added: “My biggest achievement to date has been receiving my first international order in my online shop. It was a major thing. The customer was from New York and they ordered two t-shirts and a hat!”


Article courtesy of Coleg Sir Gâr, Carmarthenshire, Wales.

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