Ali Mahoney – ithinksport Ltd, Sport psychology

Which one of these best describes you?

Early Planning Stage

Start-up

Established

 

Briefly describe your business

ithinksport provides online and offline sport psychology support for sports people (individuals and teams)

Briefly describe your education

BA Sport & Leisure, MSc Applied Sport & Exercise Science, MSc Applied Sport Psychology

 

What made you decide to work for yourself?

I was frustrated with the lack of innovation in Sports Development, I had a strong interest in bringing sport psychology techniques to serious amateurs, I could see the potential for sport psych to be transferable into other aspects of life

 

Did you receive any kind of business support from your school, college or university ?

Yes / NO

 

What was this?

Cardiff Met Ent support – mingle events and small grant competition

 

What was the most valuable piece of advice you were given?

At the Sports Mingle (networking event run by the University entrepreneurship centre) , I took advice from Non Evans about ways to market my business and to have a ‘just do it’ approach

What was the most difficult aspect to starting/running a business?

Building confidence in myself that I have the right skill set. Plus building confidence in the idea as a business.

 

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Do you know what a business incubator and accelerator programme is?

YES / NO

 

Have you participated in either ?

YES / NO

 

Where was this?

Cardiff Met Incubation centre

Have you received any support from the Welsh Government?

YES / NO

 

What was this?

Through the Communities 2.0 programme I received WG funding via a grants programme

 

If you could give one piece of advice to someone starting a business, what would it be?

Do your market research – speak with your potential customers to shape your idea

 

What do you think business support in Wales is lacking?

Finance for new start ups

Ideas generating workshops

Post start-up support

 

THANKS ALI!

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