Interview with Steve Aicheler, Castle Bikes

Which one of these best describes you?

Early Planning Stage




Briefly describe your business

Cycle Retail and workshop

Briefly describe your education

Beng Civil Engineering HND Mechanical Engineering Crap A levels (possibly due to crap college)


What made you decide to work for yourself?

Didn’t want to complete a graduate scheme as a civil engineer, the interviews I went to seemed really patronising. Had a good idea and also a friend who was enthusiastic


Did you receive any kind of business support from your school, college or university ?

Yes / NO

What was this?

KEF Scholarship (£140 ish per week for 26 weeks to help support start up businesses) Other than the scholarship I didn’t receive support and advice.


What was the most valuable piece of advice you were given?

The bits I didn’t listen to at the time!


What was the most difficult aspect to starting/running a business?

Understanding marketing and how to actually make money.


Do you know what a business incubator and accelerator programme is?


Have you participated in either ?


Where was this?


Have you received any support from the Welsh Government?



If you could give one piece of advice to someone starting a business, what would it be?

Just get on with it, you will learn a lot more from doing than from writing a plan


What do you think business support in Wales is lacking?

Finance for new start ups

Role models, industry mentors

affordable premises

post start-up support


Thanks Steve!

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