A blog is basically an online journal and in the same way as you might choose between a week to a page pocket size diary or a day to a double-page-spread A4 planner there are different types of blog to match your needs.
Tumblr suits short posts, quotes and photographs.
Glogster is creative and lets you create a collage of information rather than a linear block of prose.
WordPress has more bells and whistles and depending on the theme you choose can range from a linear diary to a fairly complex interactive website. (This site is basically a WordPress blog.)
There are two types of WordPress, the easy version www.wordpress.com hosted by WordPress is the best place to start. (If you are looking at setting up a site and want more control over how it looks you can download the software and host a blog on your own server from www.wordpress.org. or you can upgrade your wordpress.com free site to a paid site a any time.)
Start by going to www.wordpress.com and following the onscreen instructions, WordPress will guide you to create a Post a Page and a Comment. Posts are used for news, stories, articles, they are the equivalent of a 2 hour slot in your planner. Use them to record what you have been doing or provide information about your business. Pages are static and are used to provide information which doesn’t change such as something about you, or your idea, or your business, or what the blog is about. Comments are there so that other people (clients, customers, investors, mentors) can give feedback.
Find your dashboard using the link in the top left of the page. There are lots of customisable options but the most important ones for starters are described here. On the left of your screen you should see a menu, Click on Settings>Reading and scroll down to about the fifth item, Site Visibility. Here you will find the option to make your blog private if you wish, this will mean that no one can see your blog unless you have specifically invited them as a follower (see below). It means that while you are setting up your site or playing around with ideas, your work isn’t public. It defeats the object of sharing and collaborating on the web if no one can see what you have done, but the option is there if you have good reason to use it. On the same page, you can choose whether you want a static page or your blog posts on the home page, don’t forget to scroll to the bottom to save the changes.
On Settings>Discussion you can choose who is allowed to comment on your blog. Users>Invite New allows you to add followers, contributors, authors, editors or administrators to the blog, so you can set up an account for your team or for a colleague and allow them to for example create and edit posts.
When you have written a post you can assign categories and tags to it. These are to help you organise and find posts with similar themes. We advise only using one or two categories for each post but use as many tags as you like. Each category (or parent) can have sub-categories (children) and if your chosen theme allows it, you can use them to make up a menu bar on the front page. Once you have a few posts and they are assigned to categories, go to Appearance>Menus and drag and drop the categories, pages, and tags in the order you want them to be listed. Save your menu and click on your blog title in the top left corner to view the changes.
Appearance>Widgets is where you can add fun things like a Twitter feed or tag cloud to your site.